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How to Maintain Your Small or Medium Website and Increase TrafficSmall or Medium Websites may find website maintenance and traffic generation particularly difficult because of the lack of time, resources, and funds. In today’s world, if they fail to create a good website, it would not be able to generate traffic and thus, the conversion rate will be greatly hampered.
If you are looking for simple tips to maintain your small or medium website and increase traffic, read on…
- Avoid Using Static HTML Pages
Never use a static website. Use some kind of a Content Management System to build your website. CMS should enable the below-mentioned features for your website:
- Distinct sections of content like text and images with the help of styling and layout.
- Automatic styling and layout after the completion of the website
- Easy editability of content
- Flexibility to add necessary features and alter the content structure as per need
- Make Maximum Use of Structured Content
While unstructured content implies adding the text and images on a single page without the ability to use it at any other page, structured content allows you to put every content piece on individual database fields. It is simpler to maintain websites by using structured content as you get the information in a properly organized list. It allows easy addition of content and keeps the page design consistent. You can reuse this information in your apps, feeds, etc. The unstructured approach, on the other hand, makes it hard to maintain consistency and you cannot even reuse the automatic content. Hence, structured content is preferred nowadays by all the savvy web designers and business owners.
- WYSIWYG Editor Should Be Judiciously Used
For all the non-technical professionals out there, WYSIWYG (What You See is What You Get) editors are great as they allow you to enter text without any knowledge about HTML. These editors wrap the raw text in paragraph tags. However, h1, h2, and h3 tags need to be added to the headings. Also, there is no provision to add lists in such editors. It would not make much of a difference if you add boldly and italics in WYSIWYG editors but font size, color, alignment and all these advanced features should be added through CSS styles. Your page layout should not be created through WYSIWYG editors. You should always check the code in an HTML view so that there’s no messing up with the codes.
- Refrain From Pasting Formatted Word Content
There are so many marketers who paste the content in the website from Word document. This is wrong practice as it adds huge blocks of unnecessary HTML codes, that is the last thing you would want on your website. The best practice is to paste the content as plain text rather than using the ‘Paste from Word’ feature and format it only after that.
- Install a Trusted SSL Certificate
SSL Certificates help you to maintain the security of your website by encrypting any data that is transmitted between the browser and the user. It makes sure that the integrity of the customer information and your business is maintained. SSL Certificates offer many other benefits like enhancing the search engine ranking of the website and instilling a sense of trust in your prospects. As a result, you can generate more conversions. Data is secured with 256-bit encryption with the help of these certificates. You can go for low-cost premium SSL Certificates, and if you are looking for its lowest price, Cheap SSL Shop is the right destination for you. RapidSSL provides instant SSL for all your premium security needs. You can avail the most reliable SSL Certificates from reputed Certificate Authorities from here.
- Educate Content Writers or Editors
Many websites are run on DIY content management systems that are easy to understand. Despite all the ease of use, it is mandatory to develop the skills of content writers and editors regarding basic editing. Let them take the trial and error approach as long as your business does not suffer.
- Follow the Common Maintenance Protocols
Backup your website at regular intervals so that in case there is a security breach or loss of data due to any disaster, you can easily recover all your information. You should abide by a regular website maintenance regime and ensure that all your themes and plugins are up to date. Always have all your software tools updated to the latest version. Prune your database regularly for unnecessary files. Organize it again if it has got too cluttered. Plugins like WP-Optimize can come to your rescue in such a case. Carry out regular website tests and make sure that the performance, loading speed, and traffic remains consistent. Utilize Google Webmaster Tools to get every valuable detail regarding your website performance.
- Ensure That Your Website Remains Secure
Besides SSL Certificates, complex passwords, firewall, and protection of admin directories are the indispensable elements of website security. Your passwords should never be related to your business or personal life. Use characters, alphabets, and numbers to make it impossible to guess for the hackers. You can use different password generator apps or extensions.
Firewalls prevent any cyber attacks from perpetrators of such online ‘antisocial’ activities. Admin and login pages of your website are the most susceptible to hacking attacks. Make sure that you change the username from client or admin to something that is tough to hack. You should get two-factor authentication so that no one can get unauthorized accessed into your website. Have a website management plan right in place so that you know all the activities that are going on, on the website and its maintenance strategies.
Many small and medium business owners take their website for granted and overlook the immense marketing potential it fosters. Websites are cynosure to the growth of any business and if you have ignored it for long, now is the time you take it up seriously and start maintaining it. If you are not a technical geek, take help of expert professionals but ACT right away before it gets too late and your competitors steal the show and your customers too.