The Chief Executive Officer of Jumia Nigeria, Mrs Juliet Anammah…
In life, there’s ups and downs to everything, and that will include a business. This includes not just in profit margins, but in growth, having to slow or stop projects, or in the overall health of the company. But hitting those rough patches doesn’t mean the end of a business is near. Brandon Frere, successful entrepreneur and founder of several companies, says that when times are tough, it is a chance to figure out what matters most for the company.
When things start to go sideways in a business, it may mean that some changes need to be made. Cutting off projects that aren’t necessary, getting rid of problematic employees and tightening up regulations may be what the company needs in hard times. It may leave business owners on a sour note, having to temporarily cut back, but it’s like trimming excess branches off of a rose bush. The bush gets properly trimmed and the rest of the plant has healthier growth, and the same can be true for a company. “Cutting back after wild growth in a business is kind of a way to fine-tune what’s going on,” said Frere.
Sometimes, though, a rough patch may be seen as something to be weathered because it means the business is on the right path. Growing pains, like negative reviews or employees leaving suddenly, is something all companies go through at one point or another. It takes a CEO’s judgment and guidance to handle the tough times, but more often they’re just one of the fluxes a business goes through. “Running a business isn’t always easy and it requires a lot of flexibility alongside an open mind. But the emotional reward that comes from success is the best kind of success to have,” said Frere.
About Brandon Frere
Brandon Frere is an entrepreneur and businessman who lives in Sonoma County, California. He has designed and created multiple companies to meet the ever-demanding needs of businesses and consumers alike. His website, www.BrandonFrere.com, is used as a means of communicating many of the lessons, fundamentals and information that he has learned throughout his extensive business and personal endeavors, most recently in advocating on behalf of student loan borrowers nationwide.
As experienced during his own student loan repayment, Mr. Frere found out how difficult it can be to work with federally contracted student loan servicers and the repayment programs designed to help borrowers. Through those efforts, he gained an insider’s look into the repayment process and the motivations behind the inflating student loan debt bubble. His knowledge of the often confusing landscape of student loan repayment became a vital theme in his future endeavors, and he now uses those experiences to help guide others through the daunting process of applying for available federal repayment and loan forgiveness programs.