Judging a Business by Its Marketing: Advice From Brandon Frere

Judging a Business by Its Marketing: Advice From Brandon Frere

Without some sort of marketing tactics, most people wouldn’t know that a business exists in the first place. All sorts of tricks go into marketing for a company, between advertisements, slogans and business design. A business owner will have to have some careful consideration put into deciding what might work best to get a positive reaction from a client base with marketing tactics. Brandon Frere, successful entrepreneur and CEO of Frere Enterprises, has some ideas for new small business owners or small business owners looking for inspiration to consider.

A logo for a company is like an official stamp of completion on a business. It helps make a business more easily identifiable and, depending upon how a business owner decides to go design-wise, may lead to a more cohesive look for a business if there is a particular theme. It’s important to keep in mind what the business is in the market of and attempting to brand itself as. For example, an all-American bakery that wants to place emphasis on the homegrown feel may have a lot of red, white and blue in the aesthetic design of the business, as well as more wood instead of heavy metals visible to the customers. The owner of a business like that may also make sure to incorporate that look into its advertisements, further adding to the cohesive feeling. “When planning out the branding for a business, it can start to feel a little repetitive, but that’s usually a sign that you’re on the right track. A business that has a consistent look and feel often comes across to people like it’s got itself together and is capable of providing top-quality work,” says Frere.

A business that doesn’t have a cohesive marketing and branding set may come across as lesser compared to others, even if it provides similar quality services. It’s part of that idea about judging a book by its cover; people say not to do so, but it often ends up happening anyway. “You want people to feel comfortable coming to your business for their needs. The human brain is wired to make judgments based on what it sees and playing into that for the benefit of the company is just what marketing is. You want what is best for your business, clients want what is best for them and you’re showing them in a way that your business is so polished that they could hardly think of going anywhere else,” says Frere.

Brandon Frere is an entrepreneur and businessman who lives in Sonoma County, California. He has designed and created multiple companies to meet the ever-demanding needs of businesses and consumers alike. His company website, www.FrereEnterprises.com, is used as a means to communicate many of the lessons, fundamentals and information he has learned throughout his extensive business and personal endeavors, most recently in advocating on behalf of student loan borrowers nationwide.

As experienced during his own student loan repayment, Mr. Frere found out how difficult it can be to work with federally contracted student loan servicers and the repayment programs designed to help borrowers. Through those efforts, he gained an insider’s look into the repayment process and the motivations behind the inflating student loan debt bubble. His knowledge of the confusing landscape of student loan repayment became a vital theme in his future endeavors, and he now uses those experiences to help guide others through the daunting process of applying for available federal repayment and loan forgiveness programs.


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