Sadly, great businesses can be and have been severely damaged…
By Rachel Jackson
Productivity is a difficult buzzword for most companies, as there’s a hard balance to strike between encouraging efficiency and driving your employees into the ground. While offering a pay rise can often be the kind of carrot that works better than any stick, it can also be costly. Here’s how to get your marketing team working harder without resorting to that.
Change the space
Studies have shown that natural light, comfortable temperatures, and open spaces can be more conducive to productivity in the workplace. See what you can do to modify your office and make it a more appealing place for your marketing to enjoy. This way, they can get down to work without even realising the positive effect their environment is having.
Balance the team
It could well be that your team isn’t working well simply because you have the wrong team. Clashing personalities, a lack of competitive spirit or drive, and generally negative attitudes will all reduce productivity across the whole team, even if only one person exhibits them. Make sure that you have the right people in your workforce – and if you don’t, consider making a change and having a reshuffle.
Care for wellness
Your team members are important, and if their wellness is not looked after, they are soon going to be losing productivity. You may even see them leaving the team. Make sure that you have policies and procedures in place for employee wellness, as well as adding activities and rewards that everyone can enjoy from time to time. Not only will this help your existing workforce, but you’ll also see more talented marketers wanting to join your team.
Set SMART goals
Often, a team can flounder because it doesn’t know what it is working to or why. You may also be setting unrealistic project goals and deadlines, which don’t help with motivation at all. Make sure that the goals you ask them to reach are SMART: specific, measurable, achievable, realistic, and timely. This means you must be able to fully explain the goal, ensure that your timeline and end point are realistic, and set a deadline for everything to be finished.
Your team should be rewarded for their hard work. Any small success should certainly be recognised: all too often it’s easy to focus on what needs to be improved, rather than congratulating a job well done. You can offer small perks such as a delivery of gifts to the office, a prize to the best performer on each project, or even something as simple as a badge given to those who meet their goals each month.
It might be a case that your marketing team are held back by restrictions, particularly in the chain of command. Can any member of the team book an advertising space, or just your team manager? This is just one example of an area to improve: if everyone is given the authority to seek out deals, you may find you can save a lot of money thanks to the participation of those who are eager to prove themselves.
Finally, how much of the work really needs to be done by an individual? If you introduce automating software, you can really make a huge difference to productivity. This can be software that schedules social media updates ahead of time, sends out emails according to a funnel, or so forth.
The important thing is to focus on increasing employee satisfaction as well as productivity – if you don’t, you’ll risk burnout and talent loss.
Rachel is a mother of 2 beautiful boys. She loves to hike and write about travelling, education and business. She is a Senior Content Manager at Populationof an online resource with information about demographic statistics of world population.